For rights-managed editorial images and rights-ready video clips, the license specifics depend on the intended use, location, and duration. These licenses are not as flexible; each use requires its own license since the initial license covers only particular applications. Note that rights-managed licenses are no longer available for creative images.
When you acquire images, videos, or audio files from a stock media provider, you are essentially purchasing a license to use that content in your projects, not the files themselves.
By default, the license is granted to you or your company unless specified otherwise at purchase. You can transfer this license to another party by noting their details during checkout, but licenses from subscriptions or packs cannot be transferred.
Editorial stock video refers to footage that is intended for use in news, commentary, education, or any context where the video is used to inform, educate, or provide commentary on real-world events, people, or situations. This type of video content does not require releases from individuals or property owners shown because it is used to depict actual events or facts. * Usage Restrictions: Editorial video cannot be used for commercial purposes, such as advertising or marketing a product or service where the content directly or indirectly promotes sales. The use is generally limited to media outlets, documentaries, news broadcasts, or educational materials where the focus is on the story or event rather than selling something. * Rights and Permissions: While model or property releases are not typically required, the content must be used in a manner that does not defame or misrepresent the subjects. Copyright permissions from the photographer or agency are still required, but the rights are more about the context of use rather than the depiction of individuals or properties..
Creative stock video encompasses footage that is staged, set up, or produced with the intention of being used in a variety of commercial contexts. This includes advertising, marketing, websites, and any other promotional material where the video aims to enhance or sell a product, service, or idea. * Usage: Creative stock videos are designed for broad commercial use, where the content can be integrated into marketing materials, branding, product showcases, etc. These videos often feature models, actors, or scenarios that are not tied to specific real-world events or news. * Rights and Permissions: For creative stock video, model releases and property releases are typically required to legally use the footage commercially. This ensures that all parties depicted in the video have consented to their image or property being used in potentially profit-generating activities. The rights to use this footage are generally broader, allowing for manipulation or integration into various creative projects, but still within the bounds of the license agreement.
